If ever you doubt the power of digital reach, please consider this brief recap.
Flashback 11 years. My bride of 31 years at that time suggested I “work out loud” while transacting commercial real estate. What the heck does that mean? Simply, put in digital form, those tasks you accomplish daily could help someone searching for “how to.” Boom. Brilliant.
So, I started my Location Advice blog, which provides the columns you read here. Here’s where the reach comes in. Hiding in my inbox last week was a note from Chad Massaker, a commercial real estate strategist with The Pisaneschi Group at Compass Commercial — in Palm Beach, Florida. Wow!
You see, Chad read a column online from two years ago on the Love Languages of Commercial Real Estate. If you missed it, you can quickly catch up at bit.ly/3Grxdh6
I found Chad’s comments column-worthy. So from my new digital connection in Florida, here it goes.
I feel that there is a little bit of each type in each agent, but I am only two years in as a CRE agent. Here’s what do I know:
— I’ve traditionally been the relationships and network archetype all of my life in business. I’m not sure how the relationship part plays out once I sell a building to an owner-operator, and then they have no need for me for years, if ever again. It’s not like my IT company in Atlanta, where conversations were ongoing.
— Definitely hate the legalities and drama archetypes. Talk about people who can’t get out of their own way. Probably the arch-villains.
Here are a few more I would add to your list:
— Good enoughs: Incredibly lazy agents who post only the bare minimum information on a listing, making you call them for the info, which half the time they don’t have. “What do you mean you don’t know the clear height of the warehouse you have listed?” They also take advantage of the owner’s ignorance of how real estate is marketed – not just listed.
–Ignorers: Agents, who with a high degree of certainty, never answer their phones and only rarely (if ever) answer their texts or emails. These also tend to be the same people that leave For Lease signs up on their building and listings live on CoStar despite being at 100% capacity. I love these types. They give us a lot of business.
— Lifetime Realtors: Instantly recognizable when speaking with entrepreneurs, owner-operators, etc., on the buyer/tenant side because they have never run a business before. Their knowledge drops off a cliff outside of real estate. Real estate was probably their first career and it is all they’ve known. Also, these people tend to be relationship and network types in my experience.
Well done, Chad! I’d say there’s a news organization in South Florida that would publish your writing.
Allen C. Buchanan, SIOR, is a principal with Lee & Associates Commercial Real Estate Services in Orange. He can be reached at abuchanan@lee-associates.com or 714.564.7104.
Source: Orange County Register
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